Saturday, July 20, 2013

The Chameleon

You're traveling with a fairly new friend in an unknown part of the country, through backwoods and small towns, and you stop for gas. It's the first time you've spent any extended period of time with this friend outside of the city for any reason and it is going pretty well.

350 miles later, you pull into a small station for a stretch break and fuel, and you head to the loo. When you return, you find that while you were gone she has been engaged in an extended conversation with the station owner who has pumped the gas and wiped the windshield. The weird thing, see, is that all of a sudden she has a thick country drawl that you've never heard before.

Ok, so maybe you admire the Chameleon's ability to "manipulate" people like this.  Perhaps you approve of the fact that they know how to "blend in" and make others comfortable by being like them. Perhaps you even ARE one of these chameleons.

The problem with the talented Mr. Ripley's strategy, apart from the fact that she cultivates a separate personality for each person she encounters, is that you don't really know the real person either because she has a "facet" for you too. You're just one more person in her conception of a particular "people model" that she emulates.

The bigger problem is that she may not even know who she is.

Unfortunately, this social chameleon model seems to have a counterpart in the art world: it is the artist who bends and flexes with what she thinks the industry wants. There are those who will say, "But, wait! The artist needs to acknowledge and fit into what the industry is doing! The artist must bend to the desires of the audience or they will never sell / be hired for anything!"

Is this true, or is it pandering? And is it even possible to be sui generis in an age whereby digital images of everyone's work constantly bombards us from all corners of social media?

The aspiring artist wants to be the greatest thing to hit the genre, and in her effort will latch on to what she thinks is the hottest trend that the industry is currently hawking. (Mermaids, anyone?) She will try to reproduce what her favorite artist(s) is doing and so becomes a copy-cat. However, the industry is rife with copycats, all trying on the "new thing," but, in the end they all end up, ironically, losing whatever uniqueness that may have allowed their work to stand out in the first place.  The work becomes just an echo of someone else's.

Start out by doing something different. Challenge the industry with your conceptions of what it -- and the world-- should look like.

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